Destination Cuba offers all the guarantees to improve the quality of life of those who visit us. This commitment is based on the professionalism and prestige of Cuban health specialists, the beauty and attractive natural environments and the installed capacity of hotel services. No less important is the safety that the island offers, where a tourist trip becomes, in turn, a cultural experience, always in healthy and wellness environments.
Dr. Iliana Reyes, Head of the Coordination and Processing Center of the Comercializadora de Servicios Médicos Cubanos, S.A., explained the strengths of the destination in pursuit of this noble purpose that is gaining world-wide recognition: an expertise of many years, established through research and exchanges with international universities in the field of human health, the achievements in the field of physical medicine and rehabilitation to optimize people's physical activity capabilities, and a significant development in sports medicine and physical culture.
The objective is focused on the advancement of services provided by professionals specialized in providing wellness, grouped in expert teams in yoga with international certification, cosmetology, aesthetics, physical rehabilitation, dance and music for health, rehabilitation medicine, bioenergetic and natural, physical culture, sports medicine, equine therapy, thalassotherapy, western massages, oriental therapies, acupuncture, ozone therapy, acupressure, acupressure, reflexology, among others.
Knowing that in Cuba it is possible for a child with autism spectrum disorder or hyperkinesia to improve his socialization through dolphin therapy, or that people with high levels of stress, due to work overload and the pressures of everyday life, are able to reduce tensions is a guarantee of security and confidence for those who may have these conditions.
Great importance is attributed to the possibility of improving the general condition and strengthening the immune system with the use of natural products, optimizing the functional capacity of the human body and vital processes, as well as improving the quality of life of people with allergic predisposition and frequent respiratory affections.
The impact of the COVID-19 pandemic on people's health, not only physically but also psychologically, has created a favorable climate for the growth of wellness travel (associated with a healthy balance between mental, physical and emotional levels, resulting in a state of general well-being). This is considered to be one of the factors that offers the best prospects for hotels in the future. Thus, for the recovery of many of the vital physiological processes affected by COVID-19, the reestablishment of damaged cellular functions, as well as the stimulation of the activity of the nervous system, a coherent offer is also created based on the needs of convalescents. Undoubtedly, this is a strength that, together with the trust and support provided by the medical services, will make them distinguished as wellness centers with a high level of guest satisfaction.
All this knowledge comes together, complements and makes up the various packages of wellness services, created in strategic alliance with the Ministry of Tourism (MINTUR), and included in the CSMC, S.A. catalog. Reyes explained that, at present, the alliance is expressed in the working relations with the main Cuban hotel chains and some international ones located in the country.
There is a wide range of possibilities to access the aforementioned services in the hotel facilities, among which are: Hotel Nacional de Cuba, Cayo Largo del Sur, Cayo Coco, Cayo Ensenachos north of Villa Clara, among others located in the province of Holguín.
The Cubanacán hotel chain in alliance with CSMC, S.A. incorporates, among the wellness services, hemo-dialysis treatment, which provides quality of life to tourists with this condition during their vacation stay in Cuba.
In alliance with ECOTUR, focused on nature, specific and personalized programs are conceived, for example: for those who climb the Turquino Peak, the highest in Cuba, massage assistance is offered for muscle relaxation in case of tension after climbing those heights, or for the practice of cycling.
Focusing on the benefits of the alliance with Meliá Hotels, Dr. Reyes said that it is based on offering in the facilities, managed by that Spanish company, wellness and quality of life programs, designed and provided by health professionals, certified and qualified to perform different procedures of conventional, natural and oriental medicine.
Among the products that will be offered as part of this agreement are holistic medicine programs (Oriental harmonizing massages and Shiatsu), Moxibustion, Yogotherapy (individual and collective), acupuncture, facial treatments, among others. Guests can benefit from these treatments at five of the company's facilities: Meliá Habana, Meliá Internacional Varadero, Paradisus Varadero Resort, Meliá Cayo Coco and Paradisus Río de Oro. In several of them there is the YHI Spa, a space designed to renew the body and revitalize the spirit, where multiple wellness and beauty treatments are offered. The new catalog of services will enrich the existing offer and raise the level of acceptance of visitors.
As a tailor-made suit, these proposals are adapted to the characteristics of those who need them, taking into account their interests, preferences and type of tourism. The service packages are available in the source markets, through travel agencies in the destination, as well as in the hotels where vacationers stay. They can be purchased already prepared: for stress, sleep disorders, obesity, infants, physical strengthening, esthetics, cosmetology, or articulated according to the request. The medical staff of CSMC, S.A. will provide the explanation related to the characteristics of the services, will be able to process them and make the appropriate recommendations.
Those who decide to access these services will enjoy staying in a hotel within the country's geography, request research on the study of sleep at the International Center for Neurological Restoration (CIREN), and with the results obtained they will be able to create a specialized and personalized program at the hotel's own spa or, if they prefer, they can request to be more in contact with nature. But they will always have the guarantee of an improvement in their quality of life.
Taken from Destino Salud.