Comercializadora de Servicios Médicos Cubanos (CSMC, S.A.) had a significant presence at the 42nd edition of the International Tourism Fair FITCuba 2024, held in Jardines del Rey from May 1st to 5th.
With a focus on Latin America and the Caribbean, the event became the perfect stage for the organization to showcase its comprehensive range of medical and wellness services, thus solidifying its global leadership in the sector.
Dr. Yamila de Armas Aguila, president of CSMC, S.A., led a delegation that held successful meetings with key players in the global tourism landscape. "We interacted with representatives from travel agencies, tour operators, and health entities from all continents," she said.
During FITCuba 2024, Dr. Yamila de Armas Águila, president of CSMC, S.A., held several meetings with potential collaborators.
Among the most notable meetings were negotiations with Grupo Gráfico D' Olimpo, Grupo Excelencias, Empresa Conex del Grupo Palco, Havanatur, Cerimar, Belraysa Travelours, Caribbean And Latin Travel Consultant Limited, Cubatur Travel Agency, the Confederation of the Tourism Industry of Colombia, ROC hotel company, CM Tropica, Palco Tour, the Chamber of Commerce of Cape Verde, and the Confederation of the Tourism Industry of Colombia.
"These encounters strengthened existing alliances, opened up new collaboration opportunities, and showcased to the world the possibilities that Cuba offers in the field of health tourism," added Armas Aguila.
At the fair, more than a dozen business meetings were held.
Wellness tourism: an integrated experience
One of the highlights of CSMC, S.A.'s presence at FITCuba 2024 is the launch of wellness tourism services and programs in collaboration with the prestigious hotel chain Blue Diamond Resorts. This strategic partnership combines emotional health care with the distinguished accommodation and services provided by the island as a sun and beach destination.
The alliance with Blue Diamond Resorts represents an essential step towards consolidating health tourism in Cuba
Dr. Ileana Reyes, Head of International Sales at CSMC, S.A., explained that the variety of programs offered caters to individual needs and includes traditional therapies such as massages and acupuncture, as well as innovative treatments involving ozone therapy and natural medicine.
Furthermore, the portfolio stands out for its specialized packages designed for families with children who have socialization difficulties, autism, or mild physical disabilities. This program uses dolphin interaction as a therapeutic resource combined with personalized rehabilitation and stimulation activities.
Among the services that will soon be available is the "Wellness Standard" room, which, in addition to offering accommodation in special facilities at Blue Diamond Resorts, will feature a wellness information desk and room service.
The Wellness Tourism offering covers a wide range of options, including:
Specialized consultations
Western and Eastern treatments
High-quality dermocosmetic services
Natural therapies
Therapeutic activities
Customized programs designed to meet the specific needs of each individual.
Dr. Agnerys Cruz Rodríguez, director of the CSMC, S.A. branch in Ciego de Ávila, mentioned that through negotiations between her institution and the tourism company Blue Diamond Resorts, these offerings are added to those existing at the Starfish Cayo Guillermo Hotel, but the purpose is to extend them to other facilities in Jardines del Rey, which will expand the options for both domestic and foreign clients in the second most important vacation destination in Cuba.
Dr. Agnerys Cruz Rodríguez, director of the CSMC, S.A. branch in Ciego de Ávila, during the presentation of the Wellness Tourism service.
FITSaludCuba 2025, a feedback space
Taking advantage of the FITCuba 2024 platform, CSMC, S.A. announced the celebration of the II International Fair of Medical Tourism and Wellness, which will take place in Cuba in 2025.
FITSaludCuba will take place from April 21st to April 25th, 2025, at the Pabexpo exhibition center.
"This event, which is shaping up to be a benchmark in the health tourism sector, will bring together professionals, companies, and institutions from around the world to exchange experiences, establish contacts, and promote the latest trends in health and wellness. Its success has to do with the consolidation of the Cuban Medical Services brand, of our role in the development of specialized tourism in this sector," said Dr. Yamila de Armas Aguila, president of CSMC, S.A.
The event, also organized by the Ministry of Public Health, will feature the participation of international experts, where the latest trends in this modality will be explored during the II Medical Tourism and Wellness Seminar. In addition, the III Foreign Investment Forum in Health will provide opportunities for the development of new projects on the island, reported Lic. Beatriz Areña Fraga, first vice president of CSMC, S.A.
The awarding of the Health Tourism Award will be one of the highlights of the fair, recognizing excellence and innovation in this field.
The successful participation of Comercializadora de Servicios Médicos Cubanos, S.A. in FITCuba 2024 confirms its leadership in health and wellness tourism. The combination of excellent wellness services, paradisiacal destinations like Jardines del Rey, and a solid development strategy position the entity as a benchmark in the sector and an undeniable attraction for travelers seeking comprehensive wellness experiences.
The delegation participating in the 42nd edition of FITCuba.
With its commitment to innovation and quality, CSMC, S.A. continues to consolidate itself as a key player in the development of this tourism modality in Cuba and internationally.