"Feel your safety" is the name of the new communication and marketing campaign by Comercializadora de Servicios Médicos Cubanos S.A., which aims to position Cuba as a destination for health and wellness tourism.
The campaign, which is scheduled until 2025, is aimed at medical tourists and others who travel for preventive and quality-of-life treatments.
The campaign is based on three thematic pillars: Feel safe with our medicine, Feel safe with our doctors and Feel safe in our environment.
Feel safe with our medicine enhances the image and achievements of Cuban medicine over many years of training and professional practice, with outstanding results, and marked by the integration of a whole health system focused on the human being, which offers multiple potentialities.
In addition to the extensive professional history and achievements in the use of work methods, procedures and rigorous, safe, advanced and innovative medical protocols for human health, the unique products of the Cuban biopharmaceutical industry complement the services, giving it a distinct singularity at the international level.
Although there are different Cuban institutions involved in the medical and wellness tourism offer that travelers arriving to the island can find, the current campaign seeks to boost Destination Cuba's capacity to provide patients with a more comprehensive proposal, by articulating the potential of all the institutions in order to design personalized programs according to the interests of each person and, therefore, a comprehensive and tailor-made offer.
On the other hand, Feel secure with our doctors is based on the distinctive values that characterize Cuban doctors, capable of leaving an unavoidable mark in the lives of all those who require their services: the warmth and closeness with which Cuban professionals assist; the quality of combining theoretical knowledge with practical experience, the appropriate weighting of the clinical method, and also the certainty of permanent accompaniment, to offer the best and committed care.
On the other hand, Feel secure with our doctors is based on the distinctive values that characterize Cuban doctors, capable of leaving an unavoidable mark in the lives of all those who require their services: the warmth and closeness with which Cuban professionals assist; the quality they have of combining theoretical knowledge with practical experience, the appropriate weighting of the clinical method, and also the certainty of permanent accompaniment, to offer the best and committed care.
The third axis, Feel your security in our environment, is broken down in the natural environment that those who bet on Cuba will find: its proven social and health security, its unique nature, heritage sites and climate that invite you to enjoy every experience along with the product of sun and beach, combined with the colors and shades of a rich culture and the warmth of its people, making the largest of the Antilles an ideal destination for those who wish to combine leisure with medical and wellness treatments, or simply for those who consider it an optimal option to solve their health conditions.
Unique services and products of Cuba
Among the service packages offered are oncological treatments with immunotherapy (CIMAvax® and Vaxira® therapeutic vaccines) for non-small cell lung cancer in advanced stages, which increase the patient's life expectancy and improve respiratory capacity, physical and emotional state.
Also, the comprehensive and highly specialized oncological treatment of head and neck cancer in advanced stages with CIMAher®, a monoclonal antibody that offers an alternative to people affected by this disease. It is also used in the treatment of patients with malignant esophageal tumors and patients with non-small cell lung cancer.
There are other services that also include products from the country, such as the treatment of vitiligo and psoriasis with human placenta derivatives, for skin cancer with Heberferon, as well as for diabetic foot ulcers with Heberprot-P, the latter allowing the reduction of surgical interventions, in addition to avoiding amputations.
They also highlight the treatment of Parkinson's disease based on a surgical technology developed on the Caribbean island, and the comprehensive program for retinitis pigmentosa with the country's own surgery that is able to stop the progressive loss of vision and that has the endorsement of the positive results obtained in all continents.
Another group of services is based on the experience of Cuban doctors in complex conditions, as is the case of spinal surgery, that is, surgery of the spinal column, where Cuba has very good professionals.
In addition, it is worth mentioning the neurological restoration services that, with more than 30 years of experience in the development of new technologies to treat neurodegenerative diseases, make it possible to recover most neurological and motor functions.
Furthermore, there is another package related to COVID-19, where it is possible to find from preventive services with the use of Cuban vaccines, to others related to post-COVID-19 rehabilitation.
The largest of the Antilles is magnified by the palpable results and benefits achieved both in the national population and in thousands of people from hundreds of countries who have had access to these personalized treatments, adjusted to the health needs of each patient and which are accompanied by procedures focused on improving the quality of life.
Feel your safety, Cuba is waiting for you.
Communication Team of CSMC, S.A.